The aim of this research is to assess the role of mentoring as an approach to training and development for small‐ to medium‐sized enterprise (SME) retailers. Mentoring requires the teaming of a knowledgeable person with a learner, to enable a transfer of information, skills and expertise....

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance...