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Determinants of continuous intention to use retail apps : a hybrid PLS-ANN approach
Ghazanfar Ali Abbasi; Goh, Y. N.; Iranmanesh, Mohammad; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 413-434
Persistent link: https://www.econbiz.de/10014574505
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Modelling services continuance intention : evidence from apps stores
Sze Ling Ng; Sajad Rezaei; Naser Valaei; Iranmanesh, … - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 256-281
Persistent link: https://www.econbiz.de/10014514411
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Determinants of switching intention from web-based stores to retail apps : habit as a moderator
Iranmanesh, Mohammad; Min, Connie Low; Senali, Madugoda … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209714
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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10011522041