Traditionally, research into supply chain management has focused on increasing the availability of products and reducing the cost of doing so by concentrating on coordination between supply chain members. Significant improvements have been made in improving the effectiveness and efficiency of...

Dictionary definitions of “retail” and “retailing” emphasize the activity of selling in small quantities. Challenges such a concept of retailing as a description of both the commercial activity and the academic topic which the word now represents. Investigates the historical evolution of...

The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising their own products or creating brand equity in their own stores and transferring such imagery to their physical products. The costs of branding to the retailer are approximately...

Purpose – The purpose of this paper is to examine which brand attributes need to be emphasised/addressed by retailers in order to achieve a positive representation of the corporate brand images in an online setting. Using bookstores as the research context, the research's main aim is to...

Purpose – The main aim of the present study is to empirically test a model of antecedents and consequences of corporate brand image (CBI) in two book retailers, one selling exclusively online, and the other selling exclusively offline in a British context. Design/methodology/approach – The...

Purpose – The purpose of this paper is to look into the relationship between the physical aspect of a retail store, product‐related attributes, personal interaction with customers and perceived reliability and corporate brand image in an offline or bricks and mortar context....