Purpose Company stores market to their internal employees via the distribution of branded promotional products. The purpose of this study is to investigate factors that may influence when an employee is more likely to purchase from a company store. Design/methodology/approach A survey was...

Purpose – The purpose of the present study is to examine the connection between the self‐concept and fashion consumer behaviors of senior females. Design/methodology/approach – Participants for the study ( n =200) were recruited from 12 chapters of the Red Hat Society located in the...

Purpose – In recent years, cause‐related marketing (CRM) has made a significant impact on businesses and charitable organizations. However, the study of CRM as a unique retailing format has received limited academic exploration. Central to this study's investigation is not just shopping ®...