Purpose In today’s retail environment, retailers’ leadership skills can make the difference between the success and failure of their retail stores. Despite the acknowledgment that retailers’ leadership skills and behaviour are important, treatment of the topic within the retail marketing...

Purpose – In the increasingly competitive retail environment, retailers’ ability to elevate frontline employees’ customer orientation (CO) can make the difference between the success and failure of their stores. However, the question of how to enhance employee CO is a tricky one. It has...

Purpose – This paper aims to investigate the cognitive styles of contractually integrated retail entrepreneurs with respect to marketing decision making. The study addresses two research questions: How can the cognitive styles of these retail entrepreneurs be classified? If there are...