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Retailing
Einzelhandel
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Retail trade
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Dekimpe, Marnik G.
6
Gielens, Katrijn
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Geyskens, Inge
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LICOS Centre for Institutions and Economic Performance, Faculteit Economie en Bedrijfswetenschappen
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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2
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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3
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
4
How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
2004
Persistent link: https://www.econbiz.de/10010313287
Saved in:
5
How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
LICOS Centre for Institutions and Economic Performance, …
-
2004
Persistent link: https://www.econbiz.de/10005088360
Saved in:
6
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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