Showing 1 - 5 of 5
Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues in defining retail brands which contribute to our understanding of their role and impact upon company strategy, and then explores how British retailers have managed the...
Persistent link: https://www.econbiz.de/10014721933
Addresses an area which has been neglected in the international retailing literature; the internationalisation of the fashion designer’s brand. Initial exploratory research revealed that there were 114 international fashion design houses competing for a global market of around £24 billion....
Persistent link: https://www.econbiz.de/10014721935
Argues that for many retailers, competitive advantage in the home market has been based upon the development of strong store and corporate images as retailers strive to develop themselves as brands in their own right. The construction of store image, comprising both tangible and intangible...
Persistent link: https://www.econbiz.de/10014827177
Purpose – The purpose of the paper is to present a review of the existing research themes in the area of retail branding, and note how these have developed as the conceptualisation of “branding” in retailing has itself evolved. Design/methodology/approach – This paper reviews existing...
Persistent link: https://www.econbiz.de/10014803503
Purpose – This paper aims to explore the retail internationalisation activities of consumer co‐operatives. Design/methodology/approach – Conducts a survey of the available information on these internationalisation activities. Findings – A survey of the available information on these...
Persistent link: https://www.econbiz.de/10014803290