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Persistent link: https://www.econbiz.de/10010526540
Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...
Persistent link: https://www.econbiz.de/10009789044
Purpose – This paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other subcategories that differ slightly on composition and taste. Design/methodology/approach – To test these...
Persistent link: https://www.econbiz.de/10014803370