This paper analyses a local marketing campaign in Germany that provided information about unproven agerelated stereotypes and the value of older workers. The campaign was designed to increase the hiring rate of older workers. Using comprehensive register data, we find that the information...

This paper analyses a local marketing campaign that provided information about unproven age-re-lated stereotypes and the value of older workers in Germany. The campaign was designed to increase the hiring rate of older workers. Using comprehensive register data, we find that the information...