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In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....
Persistent link: https://www.econbiz.de/10005868067
Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...
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Business Process Compliance (BPC) bezeichnet die Einhaltung von Anforderungen (aus Gesetzen, Standards, internen Vorgaben usw.) bei der Definition und Ausführung von Geschäftsprozessen. Die Sicherstellung von BPC ist für Unternehmen häufig eine komplexe und kostenintensive Angelegenheit. Um...
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