When should retailers offer promotions with uncertain rewards? The current research investigates this question and finds there are instances when uncertain incentives may seem more attractive than their expected value. For example, a lottery between small and large rewards may even be as...

How can regulation in an era of personal responsibility aid people to make the optimal decisions about their future risks, savings, and retirement? This study aims to deepen our understanding of how different age groups process choices in relation to future risk planning in diverse...

How can regulation in an era of personal responsibility aid people to make the optimal decisions about their future risks, savings, and retirement? This study aims to deepen our understanding of how different age groups process choices in relation to future risk and retirement planning in...

Interruptions to consumer decision making are ubiquitous. Across three studies, we find that interruptions in decision making can increase risk-taking. When an individual is interrupted during a risky decision, we find that his/her previous consideration of the decision causes it to feel more...