This paper presents an intuitive model of university-industry (hereafter, UI) research linkages (or collaborations), focusing on the sharing principle under uncertainty. The paper draws from an earlier more complicated dynamic control theory model, but it differs in that it brings into the...

The purpose of this paper is to present an alternative approach to analyzing firm advertising under uncertainty. The approach considers the simultaneity (or duality) of two effects of advertising, one effect on the probability associated with the bundle of goods the typical buyer purchases and...

A micro decision-making utility model under uncertainty is presented as a complementary foundation for macro coronavirus models. The micro model consists of two functions, a risk averse utility function depending on wellness and a wellness random output which is a function of the input variable...