When designing new products, firms face not only customer preference uncertainty, but also sophisticated social influence among customers. The social influence suggests that customers' decisions could be influenced by the mainstream view/opinion shared by the crowd; e.g., conformist customers...

We address the problem of risk sharing among agents using a two-parameter class of quantile-based risk measures, the so-called Range-Value-at-Risk (RVaR), as their preferences. The family of RVaR includes the Value-at-Risk (VaR) and the Expected Shortfall (ES), the two popular and competing...