Increasingly and across several disciplines, risk is viewed as an emotional and affective response to hazards, rather than as simply a function of likelihood and consequence. We study people's perception of risk due to online hazards as affect-laden judgments using the psychometric paradigm....

Affect and reliance on affect in making decisions under risk (affect heuristic) are important and distinct concepts that have received virtually no attention in the study of IS/ecommerce risk assessment. Affect in response to a risky stimulus is automatic and precedes all judgments/decisions....