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Seniors' motivations and perceived risks : a cross-cultural study
Le Serre, Delphine
;
Legohérel, Patrick
;
Weber, Karin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 61-79
Persistent link: https://www.econbiz.de/10009737349
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Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Le Serre, Delphine
;
Weber, Karin
;
Legohérel, Patrick
; …
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 455-466
Persistent link: https://www.econbiz.de/10011783141
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