According to standard finance, risk and return are positively correlated, but many studies conducted in the behavioral finance and prospect theory context have revealed that risk and return are not positively correlated, but are negatively correlated. In this study, effort has been made to...

The paper explains the required return and risk analysis of cement industry in Pakistan to determine the relationship among risk and expected return by capital asset pricing model (CAPM). There are total 18 companies are selected from the cement industry in Pakistan. The secondary data...