theory of ecological rationality. The main casualty of this rebuilding process is optimality. Once we view optimality as a …

evocative concept of ‘nudge’. Inspired by ‘libertarian paternalism’, it suggests that the goal of public policies should be to … contribution aims at critically examining the application of nudging approaches to the current efforts of regulating lifestyle … most of the policies aimed at de-normalising tobacco today rely on ‘nudging’ approaches via behavioural change rather than …