In this article, we describe a multistudy project designed to explain observed cross-national differences in risk taking between respondents from the People's Republic of China and the United States. Using this example, we develop the following recommendations forcross-cultural investigations....

Between September08 and June09, a period with significant market events, we surveyed UK online-brokerage customers at three-months intervals for their willingness to take risk, three-months expectations of returns and risks for the market and their own portfolio, and self-reported risk attitude....