Raza, Syed Asif; Govindaluri, Srikrishna Madhumohan - In: Operations research perspectives 6 (2019), pp. 1-16
This paper investigates a dual-channel supply chain in which a single manufacturer offers the standard product through a direct online channel and an inaugural green product through a traditional physical store (regular) channel. The manufacturer invests in a greening effort to produce green...
