Purpose – The objective of this paper is to scan the extent of uncertainty and hesitation in the development of plans and strategy. Design/methodology/approach – The author evokes concrete cases of risk aversion, when the action either goes ahead or is stymied by lack of certitude. The...

Purpose – The purpose of this paper is to demonstrate with examples the prudence of using or not using ample precautions before launching a strategy or plan of foresight. Design/methodology/approach – A series of practical episodes illustrate the effects of predetermined care and precaution,...