1. Introduction -- 2. Risk and Risk Perception: Why we are not Rational in the Face of Risk -- 3. Expected Utility, Prospect Theory, and the Allais Paradox: Why Reference Points are Important -- 4. Confirmation Bias and Anchoring Effect: Why the First Piece of Information is Key in Negotiations...

The existing concepts of risk management face challenges when applied in practice. The perception of risk depends on the observer's cognitive biases and world view which nuance risk related decisions. How an observer decides also depends on the metric used to quantify risk. While there is...