chain strategies (agility and robustness) so effect of these strategies on the supply chain's customer value and on business … structural equation modeling so Lisrel software. Finally, result show that all hypotheses, except, the effect of robustness on …

is assumed that SCRM helps supply chains to cope with vulnerabilities both proactively by supporting robustness and … agility and robustness of a company. Both agility and robustness show to be important in improving performance. While agility …, robustness has a strong positive effect on both performance dimensions. This important finding directs the strategic attention …