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Robot
Marktforschung
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Naresh K. Malhotra
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Wirtz, Jochen
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ECONIS (ZBW)
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1
Organizational ambidexterity : cost-effective service excellence, service robots, and artificial intelligence
Wirtz, Jochen
- In:
Organizational dynamics : a quarterly review of …
49
(
2020
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012290782
Saved in:
2
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
3
Service recovery by AI or human agents : do failure and strategy context matter?
Fürst, Andreas
;
Trißler, Leonie
;
Friedrich, Robin
; …
- In:
Journal of service management
36
(
2025
)
3
,
pp. 390-418
Persistent link: https://www.econbiz.de/10015425665
Saved in:
4
Unintended consequences of service robots : recent progress and future research directions
Heirati, Nima
;
Pitardi, Valentina
;
Wirtz, Jochen
; …
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015425729
Saved in:
5
Service robots and the future of services
Paluch, Stefanie
;
Wirtz, Jochen
;
Kunz, Werner H.
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 423-435)
.
2020
Persistent link: https://www.econbiz.de/10012301924
Saved in:
6
Service robots : applying social exchange theory to better understand human-robot interactions
Kim, Hyunsu
;
So, Kevin Kam Fung
;
Wirtz, Jochen
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013326674
Saved in:
7
Service robots, agency and embarrassing service encounters
Pitardi, Valentina
;
Wirtz, Jochen
;
Paluch, Stefanie
; …
- In:
Journal of service management
33
(
2022
)
2
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
Saved in:
8
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
Wirtz, Jochen
;
Hofmeister, Johannes
;
Chew, Patricia Y. P.
; …
- In:
The service industries journal
43
(
2023
)
15/16
,
pp. 1173-1196
Persistent link: https://www.econbiz.de/10014423344
Saved in:
9
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
10
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
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