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Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela; Kleinaltenkamp, Michael - In: Australasian marketing journal 24 (2016) 3, pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
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Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D. - In: Australasian marketing journal 24 (2016) 3, pp. 249
Persistent link: https://www.econbiz.de/10011596821
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Laytonian writing : some processes and experiences of co-authoring with Roger A. Layton
Domegan, Christine - In: Journal of macromarketing 44 (2024) 2, pp. 332-334
Persistent link: https://www.econbiz.de/10014584736