The alert lifestyle, the great availability and accessibility of foodstuff and the powerful pressure exercised by the food industry by means of mass-media, in order to encourage overconsumption, have disturbed all the elements of food consumers’ behaviour, causing them to miss the nutritional...

Cultured meat obtained in vitro from animal cells represents one of the recent concerns of specialists, who thus try to solve part of the issues related to animal welfare and sustainable meat production. Beyond the technical difficulties that must be overcome, the acceptance of cultured meat by...

Many banks are facing with identity crisis and increased customer migration rates that negatively affect the level of business profitability. Gaining customer loyalty becomes a key objective for banking companies that are focused on sustainable marketing and customer oriented business...

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...