The trend of marketing strategies indicates that practitioners make great efforts in order to consider the challenges of sustainable development. Besides the green marketing and sustainable consumption areas we can already talk about a sustainable marketing mix for companies. The efforts are...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...