“We all aspire to talk, to dialogue in a world shaken by multimedia communication, but which paradoxically establishes an impersonal silence. Everything happens as if we didn’t transmit the main point.” (Raoul Pantanella) Human groups organize and maintain themselves thanks to believes,...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...