The present study approaches consultancy services in relationship to family businesses, focusing on the extent to which those services are used by this category of companies and the way in which they are used. The element of novelty of the research relates to the identification of a number of...

Customer relationship management (CRM) plays an increasingly crucial role in ensuring organizational performance, including marketing results (MR), in today's highly dynamic and competitive business environment. Simultaneously, CRM can be influenced by various factors involving innovations in...