The tourist performance of accommodation establishments incorporate a number of features which arise from the special characteristics of the offer and from the competitive dynamics. In order to attain a proper position in the tourists’ mind and develop a potential to differentiate themselves,...

The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the “compromise” dimension. Although not based on previous studies, as is the only one of...