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Wagner, Ralf
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Falkenreck, Christine
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Working paper / Dialog Marketing Competence Center
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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Customers' propensity to leave a B-2-B relationship in health care marketing
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003904686
Saved in:
2
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
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3
The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study
Falkenreck, Christine
;
Wagner, Ralf
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 225-242
Persistent link: https://www.econbiz.de/10008989911
Saved in:
4
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
Saved in:
5
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
Contemporary marketing practices in Russia
Wagner, Ralf
-
2004
Persistent link: https://www.econbiz.de/10013385407
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