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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
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The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10003735953
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577