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~subject:"Südafrika"
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The Effect of Fear Appeal HIV-...
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Südafrika
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
7
Markenführung
7
South Africa
7
Advertising effects
6
Social Marketing
6
Werbewirkung
6
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Marketing management
4
Marketingmanagement
4
Social marketing
4
AIDS
3
Brand
3
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing strategy
3
Werbung
3
Angst
2
Antecedents
2
Anxiety
2
Branded entertainment
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer ethnocentrism
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Developing country
2
Dienstleistungsmarketing
2
Emerging economies
2
Emotion
2
Fear Appeals
2
Firmenimage
2
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English
6
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Terblanche, Nic S.
4
Terblanche-Smit, Marlize
3
Boshoff, Christo
2
Terblanche, Nic
2
Pentz, Chris
1
Teczke, Janusz
1
Theron, Edwin
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Breaking new ground in theory and practice
1
Cutting edge international research
1
International journal of emerging markets
1
Journal of business research : JBR
1
Journal of business-to-business marketing
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ECONIS (ZBW)
6
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1
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
2
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
3
The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Breaking new ground in theory and practice
,
(pp. 121-131)
.
2011
Persistent link: https://www.econbiz.de/10009380027
Saved in:
4
The antecedents of trust in business-to-business financial services
Theron, Edwin
;
Terblanche, Nic
;
Boshoff, Christo
- In:
Journal of business-to-business marketing
18
(
2011
)
2
,
pp. 188-213
Persistent link: https://www.econbiz.de/10009241329
Saved in:
5
Management science in transition period in South Africa and Poland
Teczke, Janusz
(
contributor
);
Terblanche, Nic
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010240379
Saved in:
6
Antecedents and consequences of consumer ethnocentrism : evidence from South Africa
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
International journal of emerging markets
12
(
2017
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10011760736
Saved in:
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