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~subject:"Südafrika"
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Südafrika
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
10
Relationship marketing
10
South Africa
8
Brand management
6
Markenführung
6
Advertising effects
5
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Social Marketing
5
Werbewirkung
5
Advertising
4
Brand
3
Brand image
3
Cause-Related Marketing
3
Cause-related marketing
3
Corporate reputation
3
Einzelhandel
3
Firmenimage
3
HIV/AIDS
3
Markenartikel
3
Markenimage
3
Measurement
3
Messung
3
Retail trade
3
Social marketing
3
Werbung
3
AIDS
2
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Branded entertainment
2
Business-to-business marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer service
2
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English
7
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Terblanche, Nic S.
7
Boshoff, Christo
2
Pentz, Chris
2
Terblanche-Smit, Marlize
2
Human, Debbie
1
Theron, Edwin
1
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Cutting edge international research
1
International journal of emerging markets
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
7
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1
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
2
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
3
The influence of value on loyalty in the supermarket industry
Terblanche, Nic S.
- In:
Acta oeconomica : periodical of the Hungarian Academy …
63
(
2013
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10009760069
Saved in:
4
Dimensions of relationship marketing in business-to-business financial services
Theron, Edwin
;
Terblanche, Nic S.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 383-402
Persistent link: https://www.econbiz.de/10003983501
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5
Measuring consumer ethnocentrism in a developing context : an assessment of the reliability, validity and dimensionality of the CETSCALE
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of transnational management : the official …
18
(
2013
)
3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10010199985
Saved in:
6
Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie
;
Terblanche, Nic S.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
Saved in:
7
Antecedents and consequences of consumer ethnocentrism : evidence from South Africa
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
International journal of emerging markets
12
(
2017
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10011760736
Saved in:
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