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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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News and user characteristics used by personalized algorithms : the case of Korea's news aggregators, Naver News and Kakao News
Kwak, Kyu Tae; Lee, Seung Yeop; Lee, Sang-woo - In: Technological forecasting & social change : an … 171 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012807015
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Online citizen petitions related to COVID-19 in South Korean cities : a big data analysis
Lee, Taedong; Paik, Wooyeal; Lim, Sangyoung; Lee, Sang Yup - In: The annals of regional science : an international … 71 (2023) 1, pp. 205-224
Persistent link: https://www.econbiz.de/10014328543