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The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae; Yoo, Jaemee - In: Psychology & marketing 28 (2011) 9, pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
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Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae; Jeon, Hoseong; Choi, Beom Joon - In: European journal of marketing : EJM 47 (2013) 8, pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
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If employees "go the extra mile," do customers reciprocate with similar behavior?
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 10, pp. 961-986
Persistent link: https://www.econbiz.de/10003768748
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Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
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The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik; Yi, Youjae - In: Psychology & marketing 35 (2018) 6, pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
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Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil; Kim, Junhee; Bayus, Barry L.; Yi, Youjae - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759