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The effect of eWOM on movie sales considering competition and culture
Lee, Jungwon; Park, Cheol - In: Asia marketing journal 26 (2024) 2, pp. 60-76
Persistent link: https://www.econbiz.de/10015398962
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon; Park, Cheol - In: Management decision 60 (2022) 8, pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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Mobile technology usage and B2B market performance under mandatory adoption
Lee, Thae Min; Park, Cheol - In: Industrial marketing management : the international … 37 (2008) 7, pp. 833-840
Persistent link: https://www.econbiz.de/10003781856
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Consumer characteristics and the use of social networking sites : a comparison between Korea and the US
Park, Cheol; Jun, Jongkun; Lee, Thaemin - In: International marketing review 32 (2015) 3/4, pp. 414-437
Persistent link: https://www.econbiz.de/10011342714
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Competitive structure and strategic types in the Korean software industry
Lee, Jungwon - In: Technovation : the international journal of … 14 (1994) 5, pp. 295-309
Persistent link: https://www.econbiz.de/10001165474