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~subject:"Südkorea"
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Südkorea
Consumer behaviour
33
Konsumentenverhalten
28
Customer satisfaction
24
Kundenzufriedenheit
20
Relationship marketing
16
Service quality
16
South Korea
16
Beziehungsmarketing
15
Dienstleistungsqualität
14
Online retailing
13
Online-Handel
13
Confidence
9
Vertrauen
9
Longitudinal analysis
7
Longitudinal study
7
Längsschnittanalyse
7
Brand loyalty
6
Brand image
5
Gastronomie
5
Markenimage
5
Reisevermittler
5
Restaurant industry
5
Travel agency
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer attitudes
4
E-commerce
4
Electronic Commerce
4
Firm performance
4
Internet marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Unternehmenserfolg
4
Advertising
3
Arbeitszufriedenheit
3
Attitudes
3
Bank
3
China
3
Innovation
3
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Article
14
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Aufsatz in Zeitschrift
14
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English
14
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Ha, Hong Youl
10
Janda, Swinder
4
Muthaly, Siva K. K.
4
Ha, Hong-youl
3
Pan, Huifeng
2
Akamavi, Raphae͏̈l K.
1
Ha, Hong-Youl
1
John, Joby
1
Ju, Chang Bum
1
Kang, Man-Su
1
Lee, Je-won
1
Muthaly, Siva
1
Muthaly, Siva K.
1
Park, Sang-Kyu
1
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Asia Pacific business review
4
European journal of marketing : EJM
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
International journal of business excellence
1
International marketing review
1
Journal of current issues and research in advertising : JCIRA
1
The journal of consumer marketing
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ECONIS (ZBW)
14
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1
Development of brand equity : evaluation of four alternative models
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
The service industries journal
30
(
2010
)
5/6
,
pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
Saved in:
2
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
3
Predicting consumer intentions to purchase energy-efficient products
Ha, Hong Youl
;
Janda, Swinder
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 461-469
Persistent link: https://www.econbiz.de/10009681512
Saved in:
4
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
5
The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl
- In:
Asia Pacific business review
23
(
2017
)
3
,
pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
Saved in:
6
Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl
;
Muthaly, Siva K.
;
Akamavi, Raphae͏̈l K.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
Saved in:
7
Alternative explanations of business-to-business relationships : the relational case between web-based companies and traditional channel partners in South Korea
Ha, Hong Youl
- In:
Asian business & management
9
(
2010
)
1
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003990098
Saved in:
8
Online relationship avoidance over time
Ha, Hong Youl
;
Lee, Je-won
- In:
The service industries journal
32
(
2012
)
9
,
pp. 1451-1468
Persistent link: https://www.econbiz.de/10009579523
Saved in:
9
The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
10
Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea
Muthaly, Siva K. K.
;
Ha, Hong-youl
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 267-279
Persistent link: https://www.econbiz.de/10003849957
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