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The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms

Anindito, Kusworo; Handarkho, Yonathan Dri - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 53-71

Persistent link: https://www.econbiz.de/10013367791

Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

Handarkho, Yonathan Dri; Khaerunnisa, Khaerunnisa; … - In: Global Knowledge, Memory and Communication 72 (2021) 1/2, pp. 119-137

Purpose This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic. Design/methodology/approach This study obtained 221 responses from Indonesian youngsters, which was used to...

Persistent link: https://www.econbiz.de/10014743981