The adoption of a Global Digital Compact (GDC) as one of the outcomes of the Summit of the Future opens up the opportunity to address in a systematic manner issues that are of critical importance for the digital global governance. It also poses a challenge to developing countries, as most of...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

In the current enterprise environment, imbibed in the framework of permanent technological advance, information globalization, and markets randomness and uncertainty, organizational structure evolution and updating is mandatory. In special, taking into account the Colombian enterprise...