Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...

A shoe salesman's son at M.I.T. -- The rules of the passion economy -- Behold the dairy brush -- Case study: Kirrin Finch -- Accounting for the brave -- In vino veritas -- Know your story -- Case study: Conbody -- The Amish lesson -- The North Carolina factory that ate China's lunch -- Case...