Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10009768991
Persistent link: https://www.econbiz.de/10003925274
Persistent link: https://www.econbiz.de/10009389642
Persistent link: https://www.econbiz.de/10003931054
Persistent link: https://www.econbiz.de/10009575185
Persistent link: https://www.econbiz.de/10011525685
Persistent link: https://www.econbiz.de/10012202805
Purpose The purpose of this study is to assess the effect of three key inter-firm orientations often regarded as central and challenging capabilities within the marketing literature namely (i) market orientation, (ii) entrepreneurial orientation and (iii) brand orientation and their effects on...
Persistent link: https://www.econbiz.de/10015367307
Persistent link: https://www.econbiz.de/10014311475