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Punching above their weight : the changing role of networking in SMEs
Harris, Lisa; Rae, Alan; Misner, Ivan R. - In: Journal of small business and enterprise development 19 (2012) 2, pp. 335-351
Persistent link: https://www.econbiz.de/10009557829
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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The online connection : transforming marketing strategy for small businesses
Harris, Lisa; Rae, Alan - In: Journal of business strategy 31 (2010) 2, pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
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Social networks : the future of marketing for small business
Harris, Lisa; Rae, Alan - In: Journal of business strategy 30 (2009) 5, pp. 24-31
Persistent link: https://www.econbiz.de/10003923653