As the broad link between small and medium-sized firm activity and key policy goals such as employment or economic growth has become generally accepted, the conversation has focused on a more nuanced understanding of the entrepreneurial engines of economic activity. A significant body of...

We surveyed 184 graduating MBA students using an adaptive conjoint instrument to ascertain the resources they would require for starting their own new firm rather than accepting a job offer with an existing firm. Our investigation enabled us to quantify the utility of a heterogeneous set of...