Intro -- Contents -- List of Figures -- Preface -- Acknowledgments -- Chapter 1 -- Why Marketing Research? -- General Benefits of Marketing Research -- Voice of the Customer -- Management Metrics -- New Product -- Branding -- Common Uses of Marketing Research -- Market Intelligence -- Existing...

Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count

Small and entrepreneurial business activity worldwide continues to have a positive influence on economic growth and development. While there has been a plethora of studies on small business development, enhancement, and drivers for success, minimal research examines small business resales....

Motivations of small United Kingdom businesses are discussed in order to dispel myths and misconceptions regarding their operations.The purpose is to dismiss the idea that small businesses are scaled-down versions of their larger counterparts, while highlighting the emotion and complexity that...