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The great promise of cloud computing is the immediate access to enterprise grade software and next generation Information Technology solutions. Cloud service enables SMEs anywhere to expand their market reach, delivery and service, and customer interaction. Some small and medium enterprises...
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-sized enterprises (SMEs). The literature has yielded mixed results on how innovation impacts internationalization and performance of … internationalization (DOI) among the companies. We then discuss the implications on innovation management and corporate strategy. …
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of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …
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