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Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 2, pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
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Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber; Banerjee, Saikat - In: The marketing review 17 (2017) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
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Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603