Purpose: The main purpose of this paper is to analyse the impact of the intellectual capital (IC) on the competitiveness in the SMEs manufacturing in Mexico. Design/methodology/approach: The approach of this investigation is developing a theoretical construct to determine the correlation between...

Objective. It is to propose a construct relating three previously published models of: leadership style, e-leadership skills and digital marketing innovation, as a construct to disclose how are their relationships dependent to the manager´s gender, for improving their SMEs digital marketing...

Knowledge society organizations are urged to realize developed into an area of major significance such as customer relationship management in a context o rapid market transformation. The purpose of innovation is to efficiently the activities en areas of major significance in the organizations,...

The purpose of this research was to determine the Internationalization and its influence on the competitiveness that SMEs manufacturing companies have in Guadalajara, Mexico. The collected information is analyzed and identified the results are interpreted. Internationalization was the...

Purpose – Knowledge Management (KM) in Innovation process (INNOV), is a powerful engine that drives the company towards competitiveness (INSEAD, 2014; WEF, 2014); however, many small and media enterprises (SMEs) in México, ignore it. So, the aim of the present study is to discover the key factors...

This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion...