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SME
Consumer behaviour
20
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Brand management
5
Personality psychology
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China
4
KMU
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Khan, Hina
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Bamber, David
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Chakrabarti, Ronika
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Daryanto, Ahmad
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Ede, Donna
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Matley, Harry
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Journal of small business and enterprise development
3
Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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Adoption of country-specific business websites : the case of IK small businesses entering the Chinese market
Daryanto, Ahmad
;
Khan, Hina
;
Matley, Harry
; …
- In:
Journal of small business and enterprise development
20
(
2013
)
3
,
pp. 650-660
Persistent link: https://www.econbiz.de/10010127238
Saved in:
2
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
3
Market entry using country-of-origin intelligence in an emerging market
Khan, Hina
;
Bamber, David
- In:
Journal of small business and enterprise development
14
(
2007
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10003435983
Saved in:
4
How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Khan, Hina
;
Ede, Donna
- In:
Journal of small business and enterprise development
16
(
2009
)
2
,
pp. 335-354
Persistent link: https://www.econbiz.de/10003855976
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