Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 40-64
Purpose – Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based technologies (IBTs) on the customer...