Previous published academic property research has tended to focus on the optimal allocation of real estate from the perspective of large institutions. Little attention has been given to mixed business portfolios of small to medium enterprises. This study seeks to address this imbalance by...

This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...